Product Launch Statistics

Most launch advice is written from memory. These figures are computed from every product in the NeedBase catalogue, recalculated daily, and free to quote with a link.

Covering 3,986 launches tracked between 2026-02-09 and 2026-11-03.

3,986
Launches tracked
128
Median votes
The typical launch
174
Mean votes
Pulled up by the top few
25.7%
Votes held by the top 10%
How concentrated attention is

What the numbers say

The mean (174) sits above the median (128) because the strongest launches pull it upward. That is the practical point: the average describes fewer than half of all launches, so benchmark against the median instead.

Concentration is real but milder than the winner-takes-all account of launch days suggests. The top 10% of launches hold 25.7% of all votes cast — roughly 2.6× an even share, not an overwhelming majority. What is genuinely extreme is the very top of the distribution: 99.2% of launches finish below half the leading launch’s total, so the biggest launch in the catalogue is an outlier rather than the top of a smooth curve.

Launches by category

Categories with at least 20 tracked launches. 123 category values appear in the catalogue in total; the rest are one-offs.

CategoryLaunchesShareMedian votes
Productivity1,21430.5%122
Developer Tools80320.1%139
AI63215.9%136
Design2566.4%122
Marketing2125.3%167
SaaS1684.2%129
Analytics1032.6%131
Education771.9%118
Mac391%102
iOS330.8%101
Android310.8%121
Open Source300.8%135
Health & Fitness280.7%112
Music220.6%106

Launches tracked by month

MonthLaunches tracked
2026-0270
2026-03418
2026-04507
2026-05504
2026-06466
2026-07479
2026-08489
2026-09464
2026-10533
2026-1156

Method

Figures cover every product in the NeedBase catalogue, which is synced daily from Product Hunt and supplemented with direct submissions. Vote counts are those recorded at sync time. Median is used in preference to mean throughout, because the distribution is heavily skewed and an average describes almost none of the launches in it. Categories are normalised from source topics, so a launch appears under one category only.

These figures describe launches that were tracked, which is not the same as every product that has ever launched. Treat them as a benchmark for launches on comparable platforms rather than as a census.

Citing this page

This data is free to use, including commercially, with attribution to NeedBase and a link to needbase.net/stats. It is recalculated daily, so cite the date you retrieved it.